

BIODERMA selects Salestube for digital media activities
18 March 2025BIODERMA, a brand owned by NAOS, has selected Salestube to handle its digital media activities. Salestube will be responsible for planning and executing campaigns for the brand’s four key product lines.
For 45 years, BIODERMA has remained faithful to the scientific philosophy of ecobiology, supporting the skin’s natural defense mechanisms and helping it adapt to its environment. This approach enables the brand to create innovative skincare products recognized by consumers and the medical community worldwide. Leveraging extensive experience in the beauty segment, Salestube has developed a comprehensive plan to translate this philosophy into effective digital activities. The strategy created for BIODERMA aligns with the brand’s values and is based on an in-depth analysis of the market and competition.
Comprehensive Campaign Approach
Salestube has developed a comprehensive media strategy for BIODERMA covering four key product lines: Atoderm, Sensibio Antiredness, Sensibio H2O, and Photoderm. Each line has a communication concept tailored to its specific characteristics and target group.
Media activities will encompass a wide range of digital channels, including Meta, TikTok, Video Open Market, display, YouTube, and partnerships with publishers. Detailed analytics and technology will ensure precise targeting and real-time campaign optimization.
“Selecting Salestube as our media partner was a natural step. Their experience in digital and the beauty industry, along with their comprehensive approach to media strategy, perfectly meets our needs. We believe this collaboration will help us effectively reach our target group and further strengthen BIODERMA’s market position in Poland,” says Sylwia Czaińska, Senior Consumer Brand Manager at NAOS Poland.
The primary goal of the campaign is to increase BIODERMA’s market share and achieve year-over-year sales growth across individual product lines.