This year’s survey covered as many as 40 product categories in Poland, in which around 400 brands were surveyed and 8,000 respondents cast their votes. On the basis of the results obtained, a TOP 10 ranking was created in 6 categories of this year’s Best Brands Poland.
The nominated brands for the 6th Best Brands Poland 2024 Awards were:
Among the TOP 10 in the Best Beauty & Self-Care Brand category, the brands nominated for the “Oscar of Marketing” were: Dove (Body Care), Ziaja (Face Care), Philips (Small Personal Appliances), Maybelline (Make Up), Nivea (Face Care), Head and Shoulders (Hair Care), OnlyBio (Hair Care), Oral B (Small Personal Appliances), Eveline (Makeup), and L’Oréal (Makeup).
Top 10 in the Best Momentum Brand category, brands selected by consumer vote include: JBL (Headphones & Earphones), OnlyBio (Hair Care), Lubella (Groceries: Paste), Dyson (Vacuum Cleaners & Robots), Logitech (Gaming Accessories), Samsung (TV), Magnat (Wall Paints), InPost (Couriers), De’Longhi (Coffee Machines) and Apple (Smartphones).
In the Best Polish Brand category, among the TOP 10 nominated brands selected by consumer vote were: Ludwik (Dishwashing Detergents), Eveline (Makeup), Winiary (Groceries: Sauces & Dips), Tarczynski (Packaged Meat), InPost (Couriers), Koral (Ice Creams), PZU (Insurances), Hortex (Frozen Foods), Piątnica (Dairy: yogurts and dairy desserts), Lubella (Groceries: Pasta).
Competing for victory in the Best Life Changing Technology Brand category will include: Bosch (Major Domestic Appliances), Philips (Small Personal Appliances), Logitech (Gaming Accessories), Garmin (Smartwatches & Fitnessbands), Kärcher (Vacuum Cleaners & Robots), Apple (Computer Hardware), Dyson (Vacuum Cleaners & Robots), Sony (TV), Toyota (Cars), InPost (Couriers).
The TOP 10 nominated brands in the Best Sustainability Brand category include: Hortex (Frozen Foods), Samsung (Smartphones), Tarczyński (Packaged Meat), Żywiec Zdrój (Soft Drinks), Toyota (Cars), Dolina Dobra (Packaged Meat), Frosch (Cleaning agents), OnlyBio (Hair Care), Eveline (Makeup), InPost (Couriers).
For the ‘Marketing Oscar’ in the Best Brand Overall category among the TOP 10 nominated brands, consumers pointed to: InPost (Couriers), Nivea (Body care), Lipton (Tea), Lay’s (Salty Snacks), Samsung (TV), Lubella (Groceries: Pasta), Winiary (Groceries: Sauces & Dips), Coca-Cola (Soft Drinks), Tarczyński (Packaged Meat), Eveline (Makeup).
The winning brands of the six categories of the Best Brands Poland 2024 ranking, which will be awarded this year’s ‘Oscars of Marketing’, will be announced during the final gala of the Best Brands Awards 2024. The gala will take place on 6 June 2024 at the Ujazdowski Castle in Warsaw.