The Marcom Engine is an international structure of the BMW Group, consisting of a 1000-strong team, of which employees of the global hub of expertise – TechNest – are a part. Dawid Kolasinski of TechNest (Group One) has been promoted to Head of Web Operations (The Marcom Engine). Monika Filipek has assumed the position of Market Consultant Team Lead (The Marcom Engine). In addition, 2 new people have joined the TechNest team: Adam Sobiesak in the role of Adobe Forms Operations Lead (The Marcom Engine) and Magdalena Cieślik as Team Leader in the Website Business Support team (The Marcom Engine).
The structure of The Marcom Engine consists of an international, 1,000-strong team that comprehensively integrates strategy, creative and production across the BMW Group. It focuses on advanced data analysis, highly automated production, communications delivery, digital media and e-commerce in global support of more than 130 markets. TME is a partner network that includes MediaMonks, Serviceplan Group and Berylls Strategy Advisors. As an international agency, TME provides local support for 26 European markets in all areas of performance marketing, data-driven analytics, automation and CRM. The global and comprehensive integration of marketing activities puts the customer journey first, while elevating it to a high-tech level.
Dawid Kolasinski has worked in the marketing industry for 6 years. He joined TechNest a year ago as Team Leader in the Website Business Support team. He gained experience at eg+ worldwide agency as a Project Manager and at Bosch as a User Marketing Specialist. In his new role as Head of Web Operations (The Marcom Engine), his tasks will include coordinating the Website Business Support specialist teams operating in Poland and the Adobe Forms Ops team, reporting on the activities of the team working in India and managing interactions with clients and service providers.
- The high competence and commitment of Monika and Dawid allowed us to take the TechNest team to a completely different level. However, there are many challenges ahead of us, so I’m glad that experts like Magda and Adam will additionally join our team. I’m sure they will bring new energy to the team and help the whole company grow,” comments Iwo Orzełek, Service Delivery Lead at Plan.net TechNest.
Monika FIlipek has been involved in digital marketing for nearly 10 years. She has been working at TechNest for a year, responsible for coordinating client activities in key European markets, including Germany, Poland, Switzerland, Austria, the UK and Ireland. Prior to that, she worked for more than 7 years at Accenture, where she also worked on international digital marketing projects. She also gained experience in marketing and customer service while working for one of Poland’s leading banks. In the position of Market Consultant Team Lead (The Marcom Engine), she will be responsible for coordinating the activities of a 7-person team consisting of market consultants creating website and brand campaigns for the BMW group.
Adam Sobiesak took his first steps in the IT industry in 2018. He gained experience working for KKWADRAT.com and Cheil, where he was responsible for handling websites for clients from Poland and abroad (including North America, South America and the Middle East). He joined TechNest in July 2022, taking on the position of Adobe Forms Operations Lead (The Marcom Engine). Adam is responsible for the work of a three-person team of experts supporting Adobe Forms for the BMW Group.
Magdalena Cieślik has been involved in the digital marketing industry for over 5 years. She developed while working at Publicis Groupe (Saatchi & Saatchi) for clients such as Visa, Beiersdorf, Procter & Gamble and Daimler AG (Mercedes-Benz). As Senior Project Manager, she was responsible for the development of a global hub to handle websites in key EMEA and APAC markets. As of August 2022, she is strengthening the TechNest team. In her new role as Team Leader in the Website Business Support team (The Marcom Engine), her tasks include coordinating the activities of a team of specialists involved in maintaining the BMW Group’s websites.
Dawid Kolasinski, Monika Filipek, Adam Sobiesak and Magdalena Cieślik will report to Iwo Orzełek, Service Delivery Lead at Plan.net TechNest.