Who we are

We are House of Communication built on a solid mar-tech ground. Our 600+ experts working here together under one roof and being supported by over 4500 team members of our global partner Serviceplan Group, cover the expansive area of what contemporary marketing communication is about.

Content creative & production, media planning & buying, technology deployment, e-commerce building & support, creating experience, as well as data analytics and consulting – all of this together makes both our daily life and our great passion.

Let us help you to grow your business and experience our unique team spirit!

Services

We combine the end-to-end expertise of several media, creative, and technological agencies under one roof. Check out our solutions for your business.

Services: ​​Creation / Production

We design platforms for communication with consumers and fill them with content. We oversee the creative process end to end; from inspiration, through the idea, to the final outcome. We can implement our ideas on our own or in co-operation with influencers or partners who specialise in specific areas of culture, art, and technology.

Services: Media

We combine expertise in the digital field, in which we have no equal in the market, with excellent conditions for traditional media buying. We guarantee full implementation of all campaign parameters and unique Client Service, as has been confirmed by the highest ratings in Kantar Customer Surveys for MMP.

Services: Technology sales & implementation

We are the largest reseller of Google Marketing Platform technology on the CEE market, the first marketing agency with the status of Salesforce partner, Tealium certified agency and Synerise strategic partner. We build omni-channel communication with the consumer, using proven platforms.

Services: Build e-commerce stores

We integrate development, technology, analytics and media expertise into one, strategic execution process. We not only build e-commerce businesses, but also run them ourselves. We know what to do to boost your sales!

Services: Analytics/Research

We implement a data-driven approach for business. We help to understand customers better and provide data for safe decision making. Thanks to the implementation of improvements to more than 200 websites, we have developed a seamless process for planning and implementing analytical systems such as: GMP, Adobe, Adform, HotJar, and Tealium.

Services: Gaming & e-sport

We design solutions from the marketing of the future field: gaming, metaverse, nft, cryptocurrencies. We’re implementing new standards in the area of brand positioning & development in the world of games and e-sport. We’re the game-changer in the marketing industry.

​​Creation / Production
Media
Technology sales & implementation
Build e-commerce stores
Analytics/Research
Gaming & e-sport

Brands + Leaders

+ Management board

Management board

  • Marek Żołędziowski

    President of the Management Board

    An economist by education, he also completed postgraduate studies in the field of intellectual property protection at the Faculty of Law at the University of Warsaw. At the age of 27, he became president and CEO of Saatchi & Saatchi Poland and was the youngest boss in the global structures of this network. From 2006 to 2008, he was a member of the Management Board of EMEA Saatchi & Saatchi. In 2008, the Brief magazine awarded him the title of the Advertising Man of the Year. Two years later, he won the prestigious Entrepreneur of the Year competition in the New Business category, organised by Ernst & Young. Since 2013, he has been a co-owner of Group One, the largest independent marketing communications group in Poland, which currently employs more than 600 people. For two terms, he is Vice-president of the Polish Business Roundtable.

  • Maciej Hutyra

    Vice-president of the Management Board

    A graduate of the Oskar Lange Academy of Economics in Wrocław, he completed his postgraduate studies as Maître Specialisé des Grandes Écoles de Saint Étienne. He has been in the internet industry for over 20 years. He had already begun his career in one of the first internet hubs in Poland by the year 2000 and was then responsible for marketing and sales on the internet in the Vogel Burda Communications publishing house. From the beginning of his career, he was interested in new technologies. In the emerging market, he created and developed the first online newspaper reader in Poland, E-Kiosk. In 2005, he founded the Value Media agency. In 2013, together with his partners, he founded Group One, the largest independent marketing communications group in Poland. Since 2017, he has belonged to an exclusive group on the Facebook advisory board. He loves travel, sports and good food. A great duplicate (sports) bridge enthusiast, he is an active player and holds the title of international champion.

  • Jakub Potrzebowski

    Member of the Management Board

    For over 20 years, he has been building specialised brands in media planning and purchasing, digital, product placement, creation, R&D, as well as technology and production. A long-time president of the ZenithOptimedia Group, who led the company to a leading position on the Polish market, he was the only Pole to participate in meetings of the International Committee of ZenithOptimedia Worldwide. A co-author of several books, including “Product Placement as an effective marketing communication tool” and “Celebrities on the attack. The celebrity effect, as an effective marketing communication tool”. In 2013, together with his partners, he founded Group One, the largest independent marketing communications group in Poland. Chairman of the Supervisory Board of the Polish branch of IAA. Member of the Polish Business Roundtable.

+ Change Serviceplan

Change Serviceplan

Since 2008, we have been helping to build and grow strong brands. Communication strategy, campaign creation, and the creation of advertising content, UX and brand design – this is our daily life and passion. The name holds us to account, so we are constantly looking for new challenges and changing to meet them. Our specialty is building long-term communication platforms (such as Amica, Skoda, Bank Millennium, Blik, CCC, Heinz Pudliszki), and our strength is our strong, local pedigree supported, since 2016, by Serviceplan – the largest independent marketing communication group in Europe. Our campaigns have won over 60 awards for effectiveness and creativity including 2 Cannes Lions, 6 Golden Drums, 15 Effie Awards. 

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  • Wojciech Putrzyński

    CEO

    One of the pioneers of the advertising industry in Poland. He began his career in 1994 first in DDB, thereafter in Publicis. Since 2005 he has managed the companies in the Ogilvy Group – Mather Communications and Ogilvy&Mather. A multiple juror and member of the Executive Committee of the Effie Awards. So far, the only man who has managed to persuade Chuck Norris to participate in Polish commercials. He has completed several hundred projects for clients from the most diverse industries. In Group One since 2015 as CEO of Change Serviceplan.

+ Game Changer

Game Changer

We create and operate in the marketing of the future, namely in gaming, e-sports, metaverse, NFT, cryptocurrency. We are introducing a new quality in the field of positioning and brand development in the world of games and e-sports and changing the rules of the game in marketing. Our comprehensive services include the development of media communication strategies, including sponsorship of e-sports events, the creation & production of branded content, and cooperation with influencers from the world of e-sports and gaming. We are a guide that introduces brands to this dynamic world because we believe that today this is the game-changer in the battle for market share.

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  • Tomasz Przeździecki

    CEO

    Associated with the gaming industry since 2001. His projects in this area have won many industry awards, including the Effie Award and the Golden Arrow and Mixx awards. He has comprehensive media knowledge gained during 13 years of work in companies such as GroupM: Guideline, Maxus, MediaCom, as well as experience in the strict gaming industry – Polsat Games, Frenzy, and Fantasy Expo. There are campaigns for such brands as Netflix, Coca-Cola, Play, P&G, Adidas, Łomża, Mars, FCA Group, Kenwood, De’Longhi, Husqvarna, EA, RIOT, Huawei, Nikon, HBO, Wilkinson, Xiaomi, Alior Bank, to his credit. He regularly shares his knowledge as a speaker at industry conferences such as e-sport & Gaming Forum, Santander Universidades, MMP Insight Day, Social Media Convent, or appearing in the IAB podcast series “How To – Gaming”.

+ Get Louder!

Get Louder!

Creativity in designing emotions and experiences distinguishes our vision of the marketing of contemporary events. The process of creating impressions is unlimited; rather, it is a close cooperation of specialist teams that builds the brand, hand-in-hand with the client every day. By creating partner relations with the client, we build a relationship with the consumer. We create a unique space where meetings turn into an engagement.

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  • Kamil Bartosiewicz

    Head of Production

    He gained his professional experience primarily in the EM LAB agency, where he started working from the lowest position, as a Project Assistant. Later, he successfully climbed the professional ladder to finally take the position of Production Manager. During this time, he led event projects on his own, starting from offering, through implementation, and ending with the settlement of activities. He cooperated with the EL PADRE agency as a Senior Events Manager.

+ GONG

GONG

We are a creative agency, specializing in solutions from the edge of digital and traditional media. We believe that in the era of the media revolution, customers need partners who understand new, interactive forms of communication and are able to effectively combine them with activities in traditional media. Since 2001, we have been implementing solutions that meet this need. Our team consists of more than 70 specialists working in 2 offices, namely, Warsaw and Gliwice. We combine strategy, creativity, and technology, in order to create interactive campaigns and solutions, as well as communications activities in the field of ATL and BTL. Every brand has its story. We help telling it.

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  • Agnieszka Gołębiowska

    Managing Director

    A specialist in marketing, a legal advisor, for 20 years associated with the advertising industry. The Chairman of the Board and CEO of one of the most successful and recognizable advertising agencies on the Polish market. She has many years of experience in building structures, marketing strategies, and legal and business procedures. She manages an 80-person team, combining strategy, creation, and technology under one roof. The results of her work are awarded prestigious industry awards annually at Polish and foreign advertising festivals, whereas the agency has itself been awarded the title Agency of the Year six times. A mentor in the structures of Youth Business International, a network of programs supporting entrepreneurship in 52 countries around the world. As a legal advisor, she specializes in economic law. 

  • Jacek Ryniecki

    Chief Business Officer

    Associated with the advertising industry for more than 20 years, he has been involved with the GONG for nine years. In the agency, he is responsible for building customer relationships and business development. A graduate of the Warsaw University of Technology and an MBA in co-operation with the London Business School and HEC Paris.

  • Bartek Gołębiowski

    Fouder & Creative Director

    The founder and creative director of the GONG agency. A co-creator of award-winning advertising campaigns in digital media. A juror of advertising festivals such as Cannes Lions, New York Festivals, Ad Stars, Media Trends, and Club of Advertising Creators. Author of numerous media publications, lectures, and workshops on interactive marketing.

+ Grow Now

Grow Now

Agency specializing in reinforcing brand’s potential on polish & foreign marketplaces. The company is engaged in all activities related to the implementation and development of the company in the new ecosystem, i.e. legal, accounting, and logistics issues, through sales strategy and the optimization of marketing activities, to the preparation of a creation.

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  • Przemysław Brejwo

    Head of Marketplace

    Since 2009, he has been introducing Polish e-commerce brands to the German market. To his credit, he has projects related to increasing sales in online stores and marketplaces such as: Amazon, eBay, Zalando and Allegro. He developed sales of Urban.City, Wittchen, Cocoglam, Erko and more.

+ Labcon

Labcon

Creative agency developing communication that engages with consumers. It was awarded in such contests as Effie Awards (2 silver statuettes), MIXX Awards (bronze and gold), Innovation Awards (bronze) and Golden Paper Clips (gold, silver, bronze). Awarded with a special prize at the Golden Drum International Festival of Creativity. Thanks to broad competencies such as strategy, social media, influencer marketing, PR, branding, Labcon creates recommendations through the prism of client need, rather than narrow specialization. 

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  • Marta Łysiak

    Managing Director

    Since 2008, she has been associated with Google. From 2014 to 2017, she worked as CEE Strategic Partner Manager in the London branch of YouTube. In the UK, at the top digital and e-commerce market in Europe, she worked with YouTube’s largest partners and advised Google’s key customers on how to build content and communicate with the YouTube audience. She has been involved in projects for Allegro, ASOS, L’Oréal Paris, Maybelline New York and several others.

+ Mediaplus

Mediaplus

An award-winning media agency serving clients such as Allianz, home.pl, and MINI. Winner of third place in the category” Dominant Agencies” according to the 2020 RECMA report. Two years in a row, the company was awarded the title of “Trust of the Year” by the Press magazine and in 2020 they add “Success of the Year” to that list. Mediaplus is part of Serviceplan, the largest independent marketing communications group in Europe, and Mediaplus International, based in Berlin. Thanks to the exchange of knowledge with foreign partners and many years of experience on the Polish market, the company successfully implements strategies and media activities for domestic and global brands.

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  • Bartłomiej Kamiński

    Managing Director

    He has been associated with the media industry for more than 20 years. He gained experience working with such brands as Polkomtel S.A., General Motors, and BMW. In 2008, he joined Value Media, and in 2017 he became responsible for the development of the Media House and the Mediaplus brand in Poland. In 2018-2019, the agency received the award “Trust of the Year” from the Press periodical. In 2020, “Success of the Year” was added to the two previous titles. In 2021, he was nominated for the AD WO/MAN award.

+ Media Ready

Media Ready

We specialise in producing video content. Our real superpower is the high artistic and production level of films with budgets, often several times lower than those offered by classic production houses. We can do this because we work very quickly, being producers, creators, and performers at the same time. We combine years of experience gained both in advertising production and in creative agencies, which allows us to efficiently control the entire creative and production process.

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  • Rafał Górski

    Creative Partner

    20 years’ experience in the advertising industry. He has won dozens of awards at advertising festivals (Cannes Lion Cyber, New York Festival, Grand Prix Golden Drum, Eurobest, Epica, KTR). A co-founder of the CCC brand communication platform “Go for More”. Since 2008, a creative director of Change Serviceplan. A juror at the Cannes Lions festival. A lecturer at the Warsaw School of Economics.

  • Patrycja Kędziorek

    Client Service

    She has 10 years’ experience in customer service. She took her first steps in organizing events and then, in Change Serviceplan, she conducted digital campaigns (performance, rich media, dynamic remarketing, image) for clients such as Polish Payment Standard (BLIK), Lenovo, Tchibo Polska, working on building websites and ATL campaigns.

+ Media Republic

Media Republic

A media agency that guarantees an innovative approach to media planning, based on consumer research. In its activities, it uses a number of tools that allow an in-depth understanding of decision-making paths, in order to maximize client profitability for each zloty invested. This approach is combined with the constant development of strategic content and brand management competencies, not forgetting continuous improvement in planning communications channels, especially digital ones.

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  • Michał Siniarski

    Managing Director

    More than 25 years’ experience in the advertising industry. He acquired his skills in network media houses, assisting media owners. In his career, he worked for the largest advertisers in Poland and the world. He was responsible for planning and implementing marketing campaigns for such companies as Unilever, Mondelez, Nestle, Reckitt, Totalizator Sportowy, Sanofi, Beko, Hochland and many others. Always in customer service departments, fighting for the highest quality of services and a return on investment. In 2006, he decided to build a specialised media house to be able, finally, to put his experience into practice and went on to create Media Republic’s unique offer.

+ RL Media

RL Media

A company which was created as a result of the co-operation between Robert Lewandowski and Group One. Its goal is to build the strongest Polish brands by offering clients strategic, media, communication, e-commerce, research, and technology competencies under one roof. RL Media is also part of Serviceplan – the European giant in the field of marketing communication.

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  • Kamil Wiszowaty

    CEO Group One Media

    In the media industry for over 15 years. He joined Value Media 12 years ago and has been responsible for managing the agency since 2015. For 4 years, as CEO of Group One Media, he was at the forefront of all media companies, successfully creating their development and the idea of “one team”. Three times nominated for the ADMAN of the Year title by the Press magazine. Juror in the most important industry competitions (Effie, MIXX Awards). He considers his greatest success to be the creation of G1 and winning, together with the Value Media team, the title of Media House of the Year 2017 according to the MMP.

+ SalesTube

SalesTube

E-commerce & MarTech connected agency. It combines expertise in e-commerce, technology, data, and media to build the best user experience in the world of shopping. Technology and Sales Partner of Big Tech in the CEE region: Google Marketing Platform, Salesforce, Synerise, Facebook, Tealium, Shopware. Digital Agency of 2021, according to MMP.

SalesTube powered by hmmh

One-stop-shop for e-commerce. It integrates developer, technological, analytical, and media competencies in one strategic and enforcement process, on the local and international market.

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  • Joanna Czekaj

    Managing Director

    Managing Director of SalesTube – martech and the e-commerce agency, the largest reseller of Google Marketing Platform technology in Central and Eastern Europe and the first SalesForce marketing partner in Poland. In 2020, e-commerce brands, supported by SalesTube, generated revenue corresponding to 10% of the value of the Polish e-commerce market. In Group One, she is responsible for a team of 150 experts in the areas of technology, development, data, and media.

  • Łukasz Białonoga

    E-commerce Managing Partner, SalesTube powered by hmmh

    Since 2008 Łukasz has been creating Software House, which, in 2021, became HMMH Poland, a technological offshoot of SalesTube. At SalesTube, he is an e-commerce Managing Partner and is responsible for e-commerce implementations and technology development in the field of e-commerce platforms. He started working in the industry as a computer graphic designer in 2005, progressing subsequently to the position of Front-End Developer, Project Manager. With a full history of working on e-commerce platforms, he knows the topic of implementations inside out. Passionate about business development through referrals and networking.

  • Sylwia Chmielewska-Fryze

    Chief Operating Officer

    Since 2016, the Chief Operating Officer at SalesTube, previously the Head of Performance Marketing & Mobile at Value Media. A co-founder of SalesTube (formerly, We Love Digital). An initiator of innovative advertising solutions in digital media, such as the first highlighted mailing in Poland, which raised the Open Rate indicator in campaigns. An originator and coordinator of the event cycle for marketers – Digital Masters Meetup. She has lectured on performance marketing at the Łazarski University.

+ TechNest

TechNest

A global marketing and technology hub, established in co-operation with Group One and Serviceplan, which uses the group’s competences, as a team, in order to combine the building of and the rolling-out of content on the website, as well as implement and use technology and analytics to better personalise communication.

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  • Iwo Orzełek

    Service Delivery Lead

    In the marketing industry for over 15 years. He gained a lot of experience at Accenture where he managed projects in the technology, automotive, and media industries. At TechNest, he is responsible for managing a team of some several dozen people and is also responsible for effective communication with Serviceplan, with customers, as well as with other competence centres around the world.

+ Value Media

Value Media

The largest independent media agency in Poland and part of the Group One communications group. Winner of the title ”Result of the Year 2021″ according to MMP. In 2020 it took fifth place in the world ranking of the agencies of the dominant organizations of RECMA. As part of the House of Communication approach, it combines the competencies of nearly 250 experts to build strong brands. By offering end-to-end solutions, it assumes responsibility for the business results of over 80 clients, in areas such as strategy, communication, creation, media, e-commerce, as well as research and analytics. Value Media combines unique competencies, both in traditional and digital media, in the broadest sense of the word. Winner of 6 Effie statuettes, 3 Golden Arrow awards, and, twice, Media Agency of the Year, according to Media & Marketing Polska.

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  • Kamil Wiszowaty

    CEO Group One Media

    In the media industry for over 15 years. He joined Value Media 12 years ago and has been responsible for managing the agency since 2015. For 4 years, as CEO of Group One Media, he was at the forefront of all media companies, successfully creating their development and the idea of “one team”. Three times nominated for the ADMAN of the Year title by the Press magazine. Juror in the most important industry competitions (Effie, MIXX Awards). He considers his greatest success to be the creation of G1 and winning, together with the Value Media team, the title of Media House of the Year 2017 according to the MMP.

+ Leaders

Leaders

  • Bartosz Krzewski

    COO Group One Media

    He has been working in the media sector since 2004 and since 2008, he has been a co-owner of Value Media. For the last 13 years as COO, he has successfully developed agencies within Group One Media. He is responsible for implementing internal processes and optimizing the work of teams within the House of Communication formula. He now leads a team of more than 300 people with who he creates 360 offers and wins bids, competing with global agencies for the budgets of the largest brands. His work translates into results as confirmed by the highest ratings in Kantar, customer surveys, and the constant presence of Group One Media agencies at the top of the RECMA ranking.

  • Katarzyna Niczypor

    Head of Human Capital

    In the field of human capital for more than 20 years. Before joining Group One, she developed her experience as an HR business partner working for top employers in the banking, insurance, and consultancy sectors. She combines a wealth of knowledge in building positive experiences of employees, long-term expertise in counselling. As a volunteer, she helps people in need of psychological support.

  • Rafał Wachnik

    Head of Strategy

    1999-2001 Economic Journal “Law and Economy”. 2001-2017 Starcom. Recently, as the Head of Strategy, he has been responsible for supporting the teams at Starcom, Mediavest, Starlink. Since 2017, Chief Strategy Officer at Group One Media. He is responsible for strategic planning standards, in the spirit of a “positive business change” for clients of the Group’s media companies. He has worked for dozens of brands but mostly for the financial, automotive, and pharmaceutical industries. Awards/distinctions: Effie campaigns Direct Response Tele2, the launch of Fiat 500, Tablica.pl, “Sell next door”, Platform n “eny”, Media Trends behind Samsung’s “My tablet is a real TV” campaign.

  • Agata Plis-Oleszko

    CFO

    She has been working in the finance and accounting industry for 15 years. She started working in the finance department of Value Media and, in 2015, she became the Head of Finance in Group One. Agata is a graduate of the University of Warsaw at the Faculty of Finance, Accounting, and Insurance and she holds an MBA obtained from the Lazarski University. She is constantly growing her professional competences by participating in numerous trainings in the field of finance, accounting, tax and economic law, including in the area of transfer pricing, restructuring of business entities, tax procedures, and current changes in the applicable law. She is also a speaker at industry conferences. Agata has extensive experience in the processes of transformation as well as purchase and sale of both domestic and foreign companies.

Our clients

News

Labcon introduces a British LUSH Cosmetics to Poland

25 May 2022

Labcon creative agency launches British brand LUSH Cosmetics on the Polish market. Since March 2022 is being responsible for ongoing communication with the media and influencers, as well as creative solutions supporting the brand’s digital presence – implementing a global marketing strategy for the brand.

LUSH decided to cooperate with Labcon thanks to the wide offer of activities introducing the brand to the Polish market.


Lush is not an easy brand to understand. We want to challenge the beauty industry with our sustainable products and change its face with our campaigns. We create beautiful, fresh and handmade cosmetics, but also an ethical company and our values must be reflected in every communication. Traditional marketing is not for us. Especially for our human rights, environmental and animal protection campaigns, we need bold partners who are willing to break new ground with us. We are very pleased that Labcon brings this professionalism, experience and courage to successfully run our Lush Poland launch” comments Tobias Kruse, Lush European Digital Communication Manager. 

Here’s what happened at the Performance Marketing Diamonds gala!

23 May 2022

SalesTube smashed the prize bank in the Performance Marketing Diamonds CEE competition – the first and only international competition in Poland focusing on performance marketing!

The competition is organized by Izba Gospodarki Elektronicznej which aims to develop the Polish digital industry through cooperation, exchange of know-how, legislative actions and strong and effective representation of common interests in the dialogue with the institutions of the Polish government administration, the European Union and non-governmental organizations in Poland and abroad.


And the title of Agency of the Year went to Salestube agency, which won as many as 5 statuettes:

💎The most effective video campaign

💎Best pandemic effects

💎The most effective sales campaign

💎PERFORMANCE AGENCY OF THE YEAR

💎THE SPECIAL AWARD GRAND PRIX

When carrying out performance projects, it is always the effect that counts, so usually there is no time to present the results and competition entries, but this year we decided to show the campaigns carried out together with clients. And although our work is never about awards, I cannot hide the fact that I feel great pride after yesterday’s Performance Marketing Diamonds CEE gala. Such moments are motivation to do even more and better. We will definitely don’t stop here – stay tuned! – comments Dominika (Wieczorek) Niekraszewicz, Head of Business Development at SalesTube

Best Brands Awards gala coming soon!

4 May 2022

On 15 September 2022 at Centrum Praskie Koneser in Warsaw we will know the winners of Best Brands Poland – the first Polish ranking of the strongest brands on the market, organised by Group One! 

The nominees were selected in a comprehensive study conducted by GfK Polonia, the substantive partner of the project. The survey covered 260 brands from 34 categories and 5 000 consumers.  

The project is supported by media partners: Telewizja Polsat sp. z o.o.Grupa Interia.plForbes PolskaForbes Women PolskaMedia Marketing Polska (MMP)HandelExtra.pl / HandelPuls Biznesu.

Details at: www.bestbrands-poland.pl

Value Media with a campaign for Dobra Kaloria

29 April 2022

Dobra Kaloria launched a large-scale promotional campaign of non-meat barbecue products. Communication is carried out on VOD, YouTube, social media and in the form of display advertising. Value Media is responsible for media planning and purchase as well as campaign optimization. The agency cooperated with MarTech & e-commerce agency SalesTube.

Promotional activities include broadcasting spots in online channels, social media promotion and shopping applications. Value Media is responsible for strategy, planning and media buying. In the project the agency cooperates with Cut the Mustard, responsible for the concept and creation, and with MarTech & e-commerce agency SalesTube.
The cooperation is a result of a tender, which Value Media won in April 2022.

The campaign was launched on April 29.

We support the global crowdfunding platform HeroToHero that helps refugees from Ukraine

11 March 2022

We are a partner of the global crowdfunding platform HeroToHero that helps refugees from Ukraine. The site was launched on March 7 by Planet Heroes and aims to connect those who are already helping but need essential items or financial donations – with those who can support them worldwide. As a partner of the project, we advise and support pro bono in the area of communication.

There is no doubt that the involvement of Poles in helping their neighbors is remarkable, but finding ourselves on aid boards and collections and staying ahead of the facts is starting to be a challenge. We believe that a significant number of refugees will require long-term assistance. The support of thousands of Poles engaged in aid will not be enough. We need to involve the whole European civil society. 

HeroToHero meets the current needs and is dedicated to creating a global map of where help is needed. In contrast to all the sites in Poland, this site has an international scope, which makes it possible to raise funds from abroad. Moreover, it is available in 7 language versions, with more being implemented. 

Using the platform is safe for both parties – the person in need and the helper. Each submission is checked for authenticity of the content before it is published, and all users setting up collections on the platform are subject to complete verification.

People who need support or can provide it are welcome to visit the website: https://herotohero.eu

Value Media and Mediaplus with dominant profile for the first time in RECMA ranking

10 March 2022

In the latest ranking conducted by RECMA, an opinion-forming association that examines the standards of agencies and media houses, Value Media and Mediaplus have succeeded another year in a row. However, we took dominant positions in the entire ranking for the first time and won first place in three categories: Vitality, New Business, Client Portfolio Growth.

RECMA has been on the market since 1991 and is the only global research company that evaluates media agencies in 45 countries worldwide according to 19 criteria. These reports are an essential resource for top brands. Our agencies are ranked high every year.

We support Ukraine together with PAH

28 February 2022

In the face of the war crisis in Ukraine, we want to support our neighbors with more than just words. Real actions count, so apart from supporting our employees from Ukraine and their loved ones, we support Polish Humanitarian Action, which has been conducting a permanent mission In Ukraine since 2015, and for several days has been intensively bringing aid to those in need.

Changing Eurovision history. Deaf in the preselection for the first time in the world!

13 February 2022

The origins of Eurovision go back to 1956, but there has never been such a submission before! After their debut song “Louder than decibels” the band UNMUTE, whose members are all deaf, is taking part in the Polish preselection for the European Song Contest. This is a breakthrough event in the history of Eurovision, which is likely to change this contest forever. The creator of the campaign is Change Serviceplan, while Labcon is responsible for media buzz.

The band UNMUTE was created as part of the protest against excluding the deaf from pop culture which came after the premiere of the music video for the song “Głośniej niż decybele” which, itself, was part of the social campaign of the Polish Association for the Deaf. The band UNMUTE wanted the whole world to hear them. The musicians did not only talk the talk but they also walked the walk when they signed, “Can’t you hear us? Things have to change!” This is a breakthrough moment in a culture that is intended to be accessible to everyone. Although we have seen and heard many talented people on the Eurovision scene, nothing like this has ever happened before!

Music for all – no limits.

The formation of the band, UNMUTE, turned out to be a very important event for the deaf community. For the first time, we have shown that some pieces of music may not be accessible to the hearing person. People who do not know sign language, that is, a significant part of our society, without text or subtitles will not understand this work. I think that the appearance of the UNMUTE band at Eurovision will leave a permanent mark on the consciousness of the hearing in Poland and Europe; it will show that the deaf can also be artists and creators and that music should be available to everyone. Moreover, we will be able to count on the support of the deaf community from all over Europe. says Krzysztof Kotyniewicz, President of the Polish Association for the Deaf.

It is an amazing event for the world and means even more for the artists themselves. How do they feel as the first deaf people to have been entered for the Polish Eurovision pre-selection? 

This is a high bar for us, but we can show the Deaf that we are here. They can then follow our example and move on. People from different cultures take part in Eurovision and we also have our own culture. We take part in it to show that the deaf are also able!” say all members of the UNMUTE band unanimously.

The music industry unanimously says “YES!”

Applying for Eurovision pre-selection arouses emotions not only in the group of young artists, but also in the music audience. Music journalists also support the initiative. 

An unusual project proving that sometimes, a few sounds mean more than a thousand words. I support them wholeheartedly and something tells me that the European public might love them. It is hard to find a more open and tolerant place than Eurovision. I hope that soon it will be all over the media”comments Kamil Baleja, a presenter of the morning programme on Radio Złote Przeboje/Radio Golden Hits/ 

Jarek Szubrycht, a music journalist of “Gazeta Wyborcza” and Editor-in-Chief of “Nowa Gazeta Magnetofonowa “- has a similar opinion.“I listened to the song with delight and watched the UNMUTE music video demanding access for the deaf to participate in culture and thus also to cocreate it. Should the song “Głośniej niż decybele/Louder than Decibels” be considered as a Polish candidate for the Eurovision Song Contest? Of course! Should it win? I don’t know. The best should win. Fingers crossed. I’m waiting for the record.

This manifesto for the deaf is important for the entire music industry. Michał Szpak who represented Poland at the Eurovision Song Contest 2016, expressed his enthusiasm and delight.

– “FANTASTIC! For years, Eurovision has not only been a contest of great voices, but of creativity, above all. The whole world should appreciate this vision of music. Moving and full of energy at the same time.”

The artist is convinced that in cooperation with a good director, the band can create an extraordinary spectacle that will reach the hearts of people. – “For several years we have represented a very old-fashioned way of performing. This band and contemporary creative shows? I believe it can conquer all of Europe.” – adds Szpak. 

Sarsa, a Polish singer, songwriter and composer, who was selected to participate in Eurovision by Swedish portals in 2016, also spoke about UNMUTE’s application for the Polish Eurovision pre-selection. – “​​Specialising in music therapy, I realised that sound is primarily a stream of vibration which penetrates our interior and not only through the sense of hearing. This energy, depending on the intentions of the creator, carries different messages and evokes different emotions. Eurovision is undoubtedly an opportunity to build awareness that we are all equal, that diversity is beautiful, that this invisible thread, this ‘sound’, connects us, regardless of any differences, experiences, gradations of values or senses with which we perceive the world.“- says Sarsa. 

This is a historic moment that could change our culture forever. Let the world hear the voices of the Deaf!

Serviceplan Health and Change Serviceplan start cooperation with Phytopharm

10 February 2022

The first joint project of the companies is a campaign promoting Bronchosol, a syrup for any type of cough and which works at all stages of infection. 

Phytopharm is a modern, pharmaceutical company. The company deals with the preparation of active substances and plant extracts for the production of dietary supplements and medicines, as well as the production of ready-made products, based on ingredients of natural origin. The company has been operating on the market since 1949.

The collaboration is the result of the pitch won by Serviceplan Health / Change Serviceplan in December 2021. The selection of companies belonging to Group One is commented on by Agnieszka Filipiak, Marketing Director, Phytopharm:

“According to the results of our consumer research, Serviceplan Health’s communication plan has the greatest business potential. In addition, we believe that the partner we have chosen provides high-quality services and has a lot of industrial experience.”

As part of the campaign promoting the product, 30″, 15″ and BBS, spots were created and will be aired on TVN and TVP. The campaign was produced by Studio Garaż and directed by Adrian Chudek. Badi Badi studio was responsible for post-production.

Change Serviceplan and Media Republic begin their third year of cooperation with Mlekpol

8 February 2022

For the third time, the Dairy Co-operative “Mlekpol” in Grajewo entrusted implementation of the latest campaign of “Łaciate” cream cheese to the team of Change Serviceplan and Media Republic agencies.

The communication platform “ŁaciaTy i Ja” launched in 2020, explores new areas each year. In the coming months, it will take the shape of “ŁaciaTy i Ja” and will provide many opportunities to get closer. This means that Łaciate spreads will inspire you to celebrate not only well-known and celebrated holidays, but also look for new ones. Following the principle “every occasion is good “, the brand suggests how to prepare and surprise others and yourself, with little effort, with a delicious dish, based on Łaciaty cheese. 

Many months of consumer activities start in February and the first opportunity to explore new flavours is Valentine’s Day. The heart of the advertising activities will be the laciatyija.pl website, supported by a video and banner campaign, activities in social media, additional activities and influencer participation. 

The Change Serviceplan agency is responsible for strategy, creation, and production, while the Media Republic media agency is responsible for media buying. Thus, the companies begin the third year of cooperation with the Mlekpol Cooperative.

Value Media begins cooperation with Profi and Jemy Jemy

2 February 2022

The scope of the company’s activities will include strategy, planning and media acquisition. The first joint project of the brands is the launch of a line of wholesome Jemy Jemy soups. Profi S.A. is another strong Polish company which, in addition to Eobuwie, Dawtona and Komfort, has joined the agency’s portfolio of clients in recent months.

The cooperation is the result of the pitch won by Value Media at the end of 2021. 

“Using the strength of the Group, Value Media will have the opportunity to leverage integrated competencies from several areas in order to strengthen the position of Profi as a market leader. We have all the tools to allow us to develop the huge potential of this traditional Polish brand and we are glad that our new business Partner has entrusted us with this task” – says Kamil Wiszowaty, CEO of Group One Media

Sebastian Pender, Marketing Director at Profi, explains why Value Media won as follows:

“The main criterion for choosing Value Media as a business partner was their team’s expertise and experience in the field of effective and integrated online communications. The offer of Value Media, SalesTube, and Labcon stood out in this respect, which is why we decided to embark on this strategic cooperation. An additional advantage which validated our decision was the high level of service and speed of operation of the dedicated team”. 

The first joint project of the companies has already started, i.e. the campaign launching Jemy Jemy, a brand of wholesome, ready-made soups. It includes the airing of spots on online channels, promotion in social media, rich media activities, display advertising, and cooperation with influencers. Value Media will work in the House of Communication model with our other two companies. Biddable media support will be provided by the martech & e-commerce agency, SalesTube, while Labcon, the creative agency, will be responsible for influencer marketing. 

In the following months, Value Media will also deal with the promotion of another brand from the Profi S.A. portfolio – Profi Pâtes. 

GONG + #zerowaste + Kasia Nosowska = good

1 February 2022

The GONG Agency has produced the first Polish video #zerowaste with Kasia Nosowska in cooperation with ING Bank Śląski! In her song, the artist promotes the increasingly popular and extremely important idea of ‘zero waste’. 

The project was created in cooperation with ING Bank Śląski, who used the recording of the singer in their advertising. The video for the single entitled “Enough” can be viewed here: JqF43LAeiHo

The goal of ‘zero waste’ is to minimise the production of waste and thus stop environmental pollution. This idea was used throughout the entire action. The scenography comes from the second airing and inspires one to ask questions about the common sense of constantly buying new things. 

GONG is responsible for activating and working with influencers.

Mediaplus launches the campaign of Purella and NutriBullet brands – ”Superfoody na co dzień”

31 January 2022

Purella brand aired the fourth season of the web series “Superfoody na co dzień”, prepared jointly with the manufacturer of blenders, NutriBullet. Mediaplus, a media agency, in cooperation with Labcon, a creative agency, is responsible for the running of the campaign. 

The first episode was aired on 24 January 2022 and is available on YouTube. The entire production consists of four episodes, published at weekly intervals. The host of the 4th. season is Grzegorz Zawierucha – winner of MasterChef, Poland. In addition, the programme will feature 4 exceptional guests: Hanna Stolińska, Agnieszka Cegielska, Kinga Paruzel, and Mateusz Zielonka. In each episode, the host prepares interesting dishes with the use of superfoods, thus introducing the viewers to the possibilities and ways of using this type of food. 

Mediaplus media agency, supported by Labcon creative agency, is responsible for the roll-out of the “Superfoody na co dzień” campaign. Mediaplus takes care of purchasing media and media planning, while Labcon is responsible for the creation and content of the NutriBullet brand on social media.

The NutriBullet brand belongs to the portfolio of the De’Longhi, we have been cooperating with since 2020.

We are implementing the plan to achieve climate neutrality through cooperation with Planetly

21 January 2022

Group One cooperates with Planetly, a company specialising in business support in climate and decarbonisation issues, resulting in the calculation of the Group’s carbon footprint and in the preparation of an emissions report with the goal of neutrality and finally joining the prestigious Science Based Target initiative.

Planetly is a German company specialising in the development of software tools for calculating CO2 emissions, building decarbonisation strategies, setting neutrality goals and selecting carbon footprint reduction and emission offsets. Cooperation with Planetly was initiated by the Serviceplan Group, an international communications group of which Group One is a part. However, apart from the aforementioned measurement of emissions and the preparation of the report, the Polish group has decided to operate on a larger scale.

“I am very happy to say that Group One, as the first company in the media and marketing industry in Poland, is well on the way to joining the prestigious Science Based Target initiative. SBTi was established as a result of an association of experts from the most reliable and trustworthy of pro-climate organisations: the WWF, the United Nations Global Compact, the Carbon Disclosure Project, and the World Resources Institute. Its purpose is to support businesses in setting ambitious climate goals and implementing a strategy to reduce CO2 emissions. Today, we are taking decisive action to fight for a better future for future generations and are setting an example for the entire market with our attitude”says Sylwia Jedyńska, Sustainability Manager Group One. 

So far, only 7 brands in Poland can boast their membership in SBTi. These are: Allegro, Żabka, Deloitte CE, Canpack Group, JMB Wind Engineering, Ciech and Heinz Glass Działdowo. 

“Our efforts to join the SBTi confirm that we take the climate issue as seriously as possible. This is a big step for us, but we feel that the time for small changes has already passed. There is no place for greenwashing entities in SBTi; it is specific activities that bring measurable results which count. We are not afraid of that” – adds Marek Żołędziowski, CEO of Group One.

By measuring the level of CO2 emissions, Planetly supports Group One in implementing the declaration that the brand signed with the WWF Poland in June this year. The cooperation between Planetly and Group One has already begun. In 2022, the Group will receive the results of the report and will begin the process of achieving “committed” status, according to SBTi standards.

Value Media and SalesTube launch another campaign for the OYAKATA brand in Russia

20 January 2022

The next edition of the image campaign for Japanese instant dishes and soups, “TASTE OF JAPAN.  O YA!”, one of the OYAKATA brand (Ajinomoto Poland) is starting. Last autumn, promotional activities were carried out in the German, Italian, Czech and Romanian markets, while from January 17th the activities will also cover Russia. 

Responsible for the strategy, planning and buying of online media in the above-mentioned markets are Group One companies; Value Media media agency and a Martech & e-commerce agency, SalesTube.

The promoted OYAKATA product line, includes Japanese Yakisoba dishes (Japanese Beef, Japanese Curry, Japanese Teriyaki Chicken, Japanese Classic) and Ramen soups (Pork Ramen, Chicken, Miso, Soy Sauce).

The new campaign includes spots on YouTube and on social media (Facebook, Instagram, Tik Tok, Twitch), as well as display ads. 

OYAKATA is a brand of Ajinomoto Poland, part of the Japanese Ajinomoto Group Corporation. OYAKATA offers original dishes and soups inspired by the culture and cuisine of the Land of the Rising Sun, combining tradition and modernity. In February 2021, the OYAKATA brand extended its offer to include dishes inspired by Asian cuisine: Pad Thai Chicken, Korean Barbecue.

Value Media starts its 13th year of cooperation with Amica

12 January 2022

Having won the latest pitch, Value Media is going to deal with the media strategy, planning and buying online media for the Amica brand. Thus, the media agency has already started the 13th. year of cooperation with the brand as a business partner.

In 2022, Value Media will also be responsible for the launch of a TV campaign on the Scandinavian markets, Norway and Finland. 

Over the last dozen or so years, Value Media has proved many times that it is a business partner with extremely broad competences and knowledge of the market. During the last pitch, our team again demonstrated a comprehensive approach to the strategy and the highest level of service; for this reason, we are glad that we can start together the 13th. year of our collaboration” -says Paweł Rydz, Marketing Director of Amica.

Value Media will be supported by the Martech & e-Commerce SalesTube Agency. Cooperation will include, inter alia, channels such as Paid Social, SEM, Programmatic Buying & Direct. 

Amica is a Polish manufacturer of household appliances and a national leader in the sale of cookers and ovens. The company began activities in 1945 and has been listed on the Warsaw Stock Exchange since 1997. The Amica Group is present on 60 markets worldwide. Amica employs more than 3000 people across Europe. In 2019, it generated nearly 600 million PLN in revenue.

Value Media wins the pitch to provide services for Orange

3 January 2022

Value Media won the pitch for comprehensive media service of the Orange brand. The scope of our work includes strategy, buying and planning of all media.

Once again, we have demonstrated, as one of our company’s values proclaims that: “WE TRY HARDER!” I have no doubt that it is thanks to the strength of competence, accumulated throughout Group One, that we create the best strategies and show that the best and greatest strength lies in the claim of the Orange brand: “Together we can do more.” The conditions for buying media, which in our case turned out to be the best, were also undoubtedly crucial. We are very happy to cooperate with Orange and would like to thank them for the trust which they have placed in us” – comments Kamil Wiszowaty, CEO of Group One Media and Managing Director of Value Media.

Cooperation with Orange starts in January 2022.

Value Media launches WYJEBONGO Vodka Campaign

22 December 2021

WYJEBONGO, a maracuja-flavoured vodka produced by Alembik Polska, has made its debut on the Polish market. WYJEBONGO will be available exclusively in the Żabka chain of stores and on www.browar-tenczynek.pl. The creator of the alcoholic beverage is Janusz Palikot. Value Media is responsible for the launch of the campaign for this brand new product.

The closure of gastronomic establishments during the pandemic translated into changes in consumer preferences in the consumption of alcohol. Customers who up until recently usually ordered beer and strong liquors in restaurants and bars were forced to change their buying habits and purchase alcohol in stores for home consumption. This resulted in an increase in the quantity of hard spirits purchased at the expense of beer sales. In 2020, there was about a 6% increase in the value of alcohol sales, compared to 2019. 

-“The idea of “WYJEBONGO” originated from a dialogue with my social media followers. WYJEBONGO is a short statement of a philosophy of life, based on freedom and distance, including also the distance to oneself. This new and unique vodka with its 40% alcoholic content is based on an original recipe and combines two technologies – rectification, which is mainly used for the production of vodka, and distillation, which is used for the production of okovit and whiskey. WYJEBONGO is a strong vodka, but by combining with the distillate and aroma of maracuja, it acquires a palate-friendly taste. In the era of pandemics, the tendency to consume better quality and more expensive products can be clearly seen. Therefore, I believe that WYJEBONGO will be well received by consumers looking for something special. – says Janusz Palikot, the owner of Alembik Polska and creator of WYJEBONGO vodka.

The Planning and purchase of media for the campaign, implemented in online channels were handled by Value Media in co-operation with the SalesTube Agency. The companies are once again implementing a project for the Tenczynek Brewery in the House of Communication model.

Campaigns of our companies awarded at Mixx Awards 2021

20 December 2021

Change Serviceplan, Labcon, Value Media and GONG agencies in the lead of the best campaigns in the categories NGO&CSR, Content Marketing and Best Use of Social Media.   

Several awards for Change Serviceplan for their BLIK campaign. Silver in the Content Marketing category for “Przelej słowa – piosenka BLIKIEM pisana” (Transfer words – a song written by BLIK), bronze for the same campaign but in the Best Use of Social Media category, and bronze for “Shopsharing” in two categories. Labcon and Value Media received bronze for the campaign “Hejter za Dychę” for Tenczynek Brewery in the category Public Service, Non-profit Campaign & CSR. GONG Agency was awarded for the campaign “Porozmawiajmy o Pie@#&!$” for ING Bank Śląski in Content Marketing category.

We are proud and we have yet one more reason to celebrate! 

Groupe One is opening an office in Kraków

10 December 2021

We are opening a stationary office in Krakow. Despite the pandemic, we are constantly expanding our client portfolio and breaking records in recruiting new people.

Currently, experienced specialists in the field of SEM and Intelligence Division from SalesTube are employed in Kraków. By the end of the year, the team will be joined by even more people.

The development of SalesTube in Lesser Poland Voivodeship (Małopolska) is a response to the needs of the employees recruited and the potential of the Cracow market. It is one of the leading academic centres in Poland and the business centre of southern Poland. 

“After a year of the pandemic, it has turned out that the priority for our new employees is not remote working model, but the ability to work from the office without having to relocate to Warsaw. We did not want to give up the great specialists we found in Krakow, which is why we created the working conditions they needed”- says Magdalena Pobikrowska, Head of Biddable Media at SalesTube.

A hybrid working model has been operating in the entire Group One since March 2020, which means that the company is open to recruiting talents from all over Poland and even the world. In the near future, the Group is also considering other locations outside Warsaw, Kraków, Gdańsk and Wrocław for the expansion of companies under the umbrella of stationary offices. 

EFFIE AWARDS for Change for the BLIK campaign

6 December 2021

The agency Change Serviceplan won as many as three awards in this year’s EFFIE competition for the campaign for BLIK!

  1. Silver in the Long-Term Marketing Excellence category
  2. Silver in the React & Defend category, for the Shopsharing campaign
  3. Bronze in the category of Finance, also for Shopsharing

Effie is the largest marketing competition in the world. It sets standards of efficiency and  educates and inspires the entire industry. 

Labcon with the Golden Paper Clip (Złoty Spinacz)

5 December 2021

Labcon creative agency won gold for the campaign “Hejter za Dychę” (Heyter for a Dozen) for Doctor Brew (Tenczynek Brewery) in the category of Social Media in the biggest Polish competition of the PR industry, Złote Spinacze (Golden Clips) and a special award from the International Festival of Creativity Golden Drum.

In turn, the campaign “Moc wiesiołka” conducted by the PR department for the Oeparol brand, a client of Adamed, was awarded silver in the Product PR category.

Złote Spinacze aims to increase professionalism and raise standards in the public relations industry by promoting the best, most creative, and most reliable public relations projects run in Poland.

The competition is open and directed to all entities implementing PR campaigns in Poland: PR agencies, PR and communications departments, companies and institutions, local government bodies and non-governmental organisations. The competition is assessed by a jury of over 80 people, consisting of representatives of business and non-governmental organisations, practitioners and experts from PR and the media industry in Poland, as well as authorities of the academic community. 

Value Media launches BUH beer in a non-alcoholic version

12 November 2021

After the success of alcoholic BUH beer, it is time for alcohol-free BUH. As Przyjazne Państwo writes on its profile: Alcohol has evaporated, cannabis remains!” Value Media Agency is responsible for the launch of the campaign promoting the brand new product in the Tenczynek Brewery offer.

The Tenczynek Brewery has shown that it is definitely following the growing trend for the consumption of non-alcoholic beers. Preserving the high quality of the product, along with the well-known and well-liked, refreshing taste of beer is a nod and a wink to all fans of traditional BUH. New, long-awaited alcohol-free BUH with such a characteristic addition of dried hemp has just appeared in stores. 

The launch of the new product is accompanied by digital marketing activities carried out by companies belonging to Group One, namely, Value Media media agency and martech & e-commerce agency, SalesTube. The Labcon Agency designed the product’s landing page. In its communication and creation, the brand emphasises that the recipe and unforgettable experience will be enjoyed by BUH’s fans in both versions, that is, with and without alcohol. 

For the moment, alcohol-free BUH is available in the online store of Tenczynek Brewery, as well as in the Żabka chain of stores. The company owners of Przyjazne Państwo are Janusz Palikot, Tomasz Czechowski and Kuba Wojewódzki. 

The BUH launch is another joint project that Group One companies are running for the Tenczynek Brewery in the House of Communication model.

Value Media with fall/winter campaign for MODIVO

28 October 2021

Multibrand MODIVO strengthens its position as a #fashiontech leader with its latest campaign for the fall/winter 2021/22 season using CGI technology. The strategy, TV media planning and buying is handled by Value Media.

For the autumn/winter 2021/2022 season, MODIVO opted for a futuristic and fairytale dimension of the creation. Brand, through frames full of hidden symbolism, encourages consumers to look for their own style. Despite the upcoming autumn weather, MODIVO focuses on intense and vivid colors. 

Value Media is responsible for TV media buying (main and thematic Polsat and TVN channels). The latest campaign is another installment of cooperation between the agency belonging to Group One and MODIVO. Since February 2021, Value Media has been responsible for strategy, planning and media buying for eobuwie.pl and MODIVO on the Polish, Italian, Croatian, and Slovenian markets.  

The spot produced by Papaya Films can be watched at the link: MODIVO Autumn/Winter 2021

The video is complemented by photos taken by Agata Serge.

The campaign was launched on 16 September 2021.

Value Media wins the pitch for media services for the KOMFORT brand

25 October 2021

Value Media, working in tandem with SalesTube, wins the pitch for the media services for the KOMFORT brand. The scope of cooperation includes strategy, planning, and buying media in online channels, as well as analytics. This is another Polish brand next to Eobuwie, MODIVO, and Dawtona, to join the group of clients of the Agency this year.

“Working with a market and technology leader with nearly 30 years’ experience is a challenge that we take up with great satisfaction. We are sure that thanks to the enormous base of specialists and the best competences in the area of e-commerce, we are well prepared to support the development of such a unique and rapidly growing Polish brand as Komfort” – says Kamil Wiszowaty, CEO of Group One Media.

“The main criteria for selecting a business partner were the expertise and experience in the field of servicing entities that have a leading position in the retail market in online sales. We paid particular attention to the competence of the management of marketing performance channels. Value Media stands out in this respect, which is why we decided to embark on strategic cooperation ” – says Michał Chyczewski, Vice-president of Komfort.

Cooperation between the brands started in November 2021. The contract was signed for 3 years.

Value Media and Mediaplus at the top of the RECMA ranking

10 October 2021

In the latest ranking of RECMA, an opinion-forming association that studies the level of agencies and media agency, Value Media and Mediaplus occupy the following places: first, in the Vitality category, second, in the Client Portfolio category, and fourth on the total list of the strongest independent agencies.

Reports prepared by RECMA are a source of knowledge for the largest companies from over 90 countries and are developed on the basis of four main sets of criteria: competitiveness, momentum (understood as business development, awards won, and talents employed), diversification of services (including digital) and opportunities in the field of conducting large projects, based on lasting relationships. 

Since first entering the rankings, Group One agencies have been climbing steadily. 

Best Brands for the first time in Poland!

1 October 2021

Group One, in cooperation with GfK, has launched an international award called “Best Brands Awards” on the Polish market. It will be awarded to the strongest brands on the market and those people who are behind their success. The ranking is present in Germany, Italy, France and Russia and is distinguished by its unique research methodology which combines the market success of the brand and the strength of its relationship with the consumer. The content partner is the largest independent communication group in Europe – the Serviceplan Group.

Best Brands Award is an independent, international award in the field of marketing and is awarded on the basis of a comprehensive study of GfK, a global leader in the field of data analytics. Commonly referred to as the “Marketing Oscars”, it has for years enjoyed high recognition and trust from the industry and strong media partners, in major European markets, as well as in Russia and China. 

The “Best Brands” ranking was initiated more than 18 years ago in Munich by the Serviceplan Group, with the aim of promoting the best managed brands in the German market and highlighting those behind their success. This year, Poland and Great Britain are joining this group.  

The “Best Brands” ranking has been developing successively in the world for many years, so we had no doubt that it was time for a Polish edition. We have many years’ experience in building strong brands and implementing positive change in business, which is why Group One is introducing this independent, international marketing award into Poland together with the Serviceplan Group and GfK. “Contrary to other rankings of this type, consumers have a decisive voice here and the unique research methodology will be a source of valuable information about the strength and condition of brands on our market”, says Marek Żołędziowski, CEO of Group One.

It is no coincidence that behind ‘Best Brands’ there are strong players in marketing, such as the Serviceplan Group and Group One. Building a brand in such dynamically changing reality requires great attention to and observation of the market, an innovative approach, and the integration of all activities that constitute its competitive advantage and communication success. 

The award ceremony takes place on April 7, 2022 in Warsaw. 

Value Media in partnership with Labcon is running a campaign for Everli

30 September 2021

Everli has launched the biggest image campaign in the company’s history in Poland. The communication is run on TV, radio, OOH and digital. Value Media agency is responsible for planning and buying media offline. Creative agency Labcon has taken care of the cooperation with influencers and adaptation of formats of selected creations.

Everli.pl is an online shopping platform that delivers selected products to customers’ doors in 34 cities across the country. Using the application and the website, users can place orders for purchases in the most popular supermarkets in Poland.  

The latest campaign highlights Everli’s differentiators from the competition. Unlike many similar services on the market, Everli offers customers the service of having their shopping done by a dedicated Shopper – a person who will thoughtfully select products according to the list, but at the same time maintain flexibility, e.g. in case of shortages in the store. 

Offline media purchase was handled by Value Media agency. Spots will be broadcast on TV and radio, and OOH ads will appear in urban space.

Everli has also decided to cooperate with influencers in social media, which is coordinated by creative agency Labcon. Activities in this area will start in October.

Radio communication along with TV spots were launched in September 2021, with OOH media launched in November.

Group One with social campaign for International Deaf Day

20 September 2021

On the International Day of the Deaf, the largest public campaign of the Polish Association for the Deaf took off, addressing the issue of the exclusion of deaf people from social and cultural life. As a sign of protest against the restrictions, representatives of the environment created a musical ensemble – UNMUTE within the framework of this project. All members of the ensemble are deaf. Yesterday, the music video debuted the song “Głośniej niż decybele”.

Did you know that deaf people feel music all over their bodies? Did you also know how excluded they are from pop culture, which by definition should be egalitarian and accessible to all? There is still a deafening silence from those who know most about it. On the occasion of the International Day of the Deaf and Week of the Deaf, the Polish Association of the Deaf has prepared an unusual social campaign for which the band UNMUTE was created, consisting of deaf members. 

The campaign is accompanied by a music video for the single “Louder than Decibels”. The song was written by Michał Pakuła, the music was composed by Michael ” FOX ” Król, the music video was directed by Łukasz Zabłocki and the photos for the single’s cover were taken by Łukasz Ziętek.

The agency responsible for the creative concept and implementation of the project is Change Serviceplan. Communication of the social campaign in the media and social media, as well as co-operation with numerous influencers and artists from the music industry was handled by the Labcon Agency. Value Media was responsible for planning and buying online media. SalesTube received a grant for paid campaigns in SEM and social media and carried out activities in co-operation with the partners of the SalesTube Affiliate Network while Media Republic dealt with the strategy in ALT media.

The Unmute music video is available on YouTube https://youtu.be/9UGugx5emUs and the official website of the project ​​https://www.unmute.pl/

The campaign hashtags are #glosniejnizdecybele and #unmute

Value Media launches another international campaign for eobuwie.pl

15 September 2021

The autumn-winter campaign of eobuwie.pl under the slogan “A new story begins here” has just started in 10 European countries. The brand continues the principles of the spring edition, showing how important shoes are in our lives. Value Media is responsible for planning and buying media in Poland, Croatia, Slovenia and Italy.

The current communication is a development of the spring/summer concept under the slogan “Every pair creates a new story”. 

“The ‘clou’ of the FW2021 campaign is a new chapter, written as always in its own individual style. The brand ensures that the purchase process is as simple and pleasant as possible, therefore it offers safe, free deliveries and quick returns. Shopping can be done online, in a stationary store, by phone or via a mobile app” – comments Beata Dąbrowska, Marketing Director of CEE and EU, eobuwie.pl., on the new activities.

The planning and implementation of the media strategy was handled by Value Media which belongs to Group One. The agency is responsible for the purchase of media in the key market for eobuwie.pl, i.e., the Polish market, as well as on TV, radio, press and OOH in Croatia and Slovenia and the press in Italy. The main goal of the campaign is to increase spontaneous awareness of the brand. This is a continuation of the co-operation between Value Media and eobuwie.pl which will be ongoing as of February this year. 

The campaign started on September 2 and will last until the end of October 2021. Spots can be viewed on the brand’s channel.

Something Perfetto with Brad Pitt in the new De’Longhi campaign

10 September 2021

De’Longhi, the global leader in coffee machines production, launches its first international campaign directed by Damien Chazelle, starring Brad Pitt. Group One is responsible for running the campaign in Poland. It’s the biggest and the most important campaign in the history of De’Longhi on the Polish market.

Mediaplus is in charge of the strategy, planning, and buying media as well as project coordination. Labcon is organizing the event for media and influencers, adapting graphics, and handling PR operations. SalesTube is tracking and analyzing data from the spots. 

Global strategy was set by Mediaplus International. The spot was produced by well-recognized artists and Oscar winners: director Damien Chazell, cinematographer Linus Sandgren, music composer Justin Hurwitz and photographer Lachlan Bailey.

The emission of the spot was preceded by a teaser campaign on social media. It’s main theme was waiting for #SomethingPerfetto. 

The campaign was launched on 2nd September and will end in December 2021.

Mediaplus runs first in Poland zero-emission campaigns

1 September 2021

Media agency Mediaplus launches an innovative initiative that enables brands to run climate-neutral campaigns. Green GRP is the first program in Poland that calculates the carbon footprint of media activities and assesses its cost. The project will be implemented for the first time in the collaboration of Mediaplus and MINI (BMW Group).

Mediaplus introduces Green GRP to Poland – an innovative on a global scale program created by Mediaplus International. Thanks to this initiative, brands can reduce their carbon footprint and at the same time become the ambassadors for a pro-ecological attitude in the industry. The project will be launched in August for the media campaign of MINI Cooper SE – the first entirely electric MINI car.

“Based on the data collected from the brand and media providers, our partner ClimatePartner calculates carbon footprint and compensation for the campaign using a dedicated econometric model. Subsequently, the advertiser accepts costs and ClimatePartner arranges compensation with the initially specified climate-protection project. Furthermore, the campaign is already climate neutral when it starts” – says Katarzyna Łukasiewicz, Head of International Communication w Mediaplus.

Joining Green GRP program is another step for Group One towards promoting sustainable business attitude in the Polish media industry. In July the company signed a declaration with WWF Poland Foundation in which the board obliges to run internal initiatives for reducing carbon footprint and achieving climate neutrality. What is more, at the beginning of 2020 Group One started collaborating with Oxygen City – the first in the world urban air purifier. 

Climate

At Group One we are changing and developing in a sustainable way, in order to look after our common future. We are forerunners in the marketing industry on the Polish market. We were the first to commit ourselves to calculating the carbon footprint and setting a carbon neutral target. We make a positive change. We are trendsetters. We raise the bar. We have our eyes on becoming the industry leader in climate and environmental protection.

In 2021, we signed an agreement with the WWF, based on which in 2022 we are going to announce our climate neutrality goals. We are committed to a comprehensive calculation of our carbon footprint. We are preparing a report on the greenhouse gas emissions of the entire holding, which we are going to release in early 2022 and thus set a path to zero emissions.

Mediaplus is the first in Poland to roll out the green GRP project, i.e. the possibility of offsetting the impact of the greenhouse gases produced during a media campaign. The initiative is being carried out with Climate Partner and it consists in calculating the emissions and the financing, by the advertiser, of pro-climate activities.

We care

We support the global crowdfunding platform HeroToHero that helps refugees from Ukraine

11 March 2022

We are a partner of the global crowdfunding platform HeroToHero that helps refugees from Ukraine. The site was launched on March 7 by Planet Heroes and aims to connect those who are already helping but need essential items or financial donations – with those who can support them worldwide. As a partner of the project, we advise and support pro bono in the area of communication.

There is no doubt that the involvement of Poles in helping their neighbors is remarkable, but finding ourselves on aid boards and collections and staying ahead of the facts is starting to be a challenge. We believe that a significant number of refugees will require long-term assistance. The support of thousands of Poles engaged in aid will not be enough. We need to involve the whole European civil society. 

HeroToHero meets the current needs and is dedicated to creating a global map of where help is needed. In contrast to all the sites in Poland, this site has an international scope, which makes it possible to raise funds from abroad. Moreover, it is available in 7 language versions, with more being implemented. 

Using the platform is safe for both parties – the person in need and the helper. Each submission is checked for authenticity of the content before it is published, and all users setting up collections on the platform are subject to complete verification.

People who need support or can provide it are welcome to visit the website: https://herotohero.eu

Changing Eurovision history. Deaf in the preselection for the first time in the world!

14 February 2022

The origins of Eurovision go back to 1956, but there has never been such a submission before! After their debut song “Louder than decibels” the band UNMUTE, whose members are all deaf, is taking part in the Polish preselection for the European Song Contest. This is a breakthrough event in the history of Eurovision, which is likely to change this contest forever. The creator of the campaign is Change Serviceplan, while Labcon is responsible for media buzz.

The band UNMUTE was created as part of the protest against excluding the deaf from pop culture which came after the premiere of the music video for the song “Louder than decibels” which, itself, was part of the social campaign of the Polish Association for the Deaf. The band UNMUTE wanted the whole world to hear them. The musicians did not only talk the talk but they also walked the walk when they signed, “Can’t you hear us? Things have to change!” This is a breakthrough moment in a culture that is intended to be accessible to everyone. Although we have seen and heard many talented people on the Eurovision scene, nothing like this has ever happened before!

Music for all – no limits.

The formation of the band, UNMUTE, turned out to be a very important event for the deaf community. For the first time, we have shown that some pieces of music may not be accessible to the hearing person. People who do not know sign language, that is, a significant part of our society, without text or subtitles will not understand this work. I think that the appearance of the Unmute band at Eurovision will leave a permanent mark on the consciousness of the hearing in Poland and Europe; it will show that the deaf can also be artists and creators and that music should be available to everyone. Moreover, we will be able to count on the support of the deaf community from all over Europe. says Krzysztof Kotyniewicz, President of the Polish Association for the Deaf.

It is an amazing event for the world and means even more for the artists themselves. How do they feel as the first deaf people to have been entered for the Polish Eurovision pre-selection? 

 This is a high bar for us, but we can show the Deaf that we are here. They can then follow our example and move on. People from different cultures take part in Eurovision and we also have our own culture. We take part in it to show that the deaf are also able!” say all members of the UNMUTE band unanimously.

The music industry unanimously says “YES!”

Applying for Eurovision pre-selection arouses emotions not only in the group of young artists, but also in the music audience. Music journalists also support the initiative. 

An unusual project proving that sometimes, a few sounds mean more than a thousand words. I support them wholeheartedly and something tells me that the European public might love them. It is hard to find a more open and tolerant place than Eurovision. I hope that soon it will be all over the media”comments Kamil Baleja, a presenter of the morning program on Radio Złote Przeboje/Radio Golden Hits/ 

Jarek Szubrycht, a music journalist of “Gazeta Wyborcza” and Editor-in-Chief of “Nowa Gazeta Magnetofonowa “- has a similar opinion.“I listened to the song with delight and watched the UNMUTE music video demanding access for the deaf to participate in culture and thus also to cocreate it. Should the song “Louder than Decibels” be considered as a Polish candidate for the Eurovision Song Contest? Of course! Should it win? I don’t know. The best should win. Fingers crossed. I’m waiting for the record.

This manifesto for the deaf is important for the entire music industry. Michał Szpak who represented Poland at the Eurovision Song Contest 2016, expressed his enthusiasm and delight.

– “FANTASTIC! For years, Eurovision has not only been a contest of great voices, but of creativity, above all. The whole world should appreciate this vision of music. Moving and full of energy at the same time.”

The artist is convinced that in co-operation with a good director, the band can create an extraordinary spectacle that will reach the hearts of people. – “For several years we have represented a very old-fashioned way of performing. This band and contemporary creative shows? I believe it can conquer all of Europe.” – adds Szpak. 

Sarsa, a Polish singer, songwriter and composer, who was selected to participate in Eurovision by Swedish portals in 2016, also spoke about UnMute’s application for the Polish Eurovision pre-selection. – “​​Specialising in music therapy, I realised that sound is primarily a stream of vibration which penetrates our interior and not only through the sense of hearing. This energy, depending on the intentions of the creator, carries different messages and evokes different emotions. Eurovision is undoubtedly an opportunity to build awareness that we are all equal, that diversity is beautiful, that this invisible thread, this ‘sound’, connects us, regardless of any differences, experiences, gradations of values or senses with which we perceive the world.“- says Sarsa. 

This is a historic moment that could change our culture forever. Let the world hear the voices of the Deaf!

We say NO to exclude deaf people from culture. Meet UNMUTE and our social campaign

2 November 2021

 We have launched probably the biggest and the loudest social campaign of the Polish Association of the Deaf on the International Day of the Deaf. It deals with the exclusion of deaf people from social and cultural life. As part of this project and as a sign of protest against restrictions, representatives of the community created the band – UNMUTE, all of whose members are deaf and the video for their debut song Głośniej niż decybele”.

Did you know that deaf people feel music with their whole bodies? Did you also know how excluded they are from pop culture, which by definition, should be egalitarian and accessible to all? The ether is still silent about those who know most about it. On the International Day of the Deaf and the Week of the Deaf, the Polish Association for the Deaf prepared an unusual social campaign, in the framework of which, the UNMUTE team was created, consisting of deaf members only

The campaign is accompanied by a video for the single ”Głośniej niż Decybele”. The author of the song’s text is Michał Pakuła, the music was composed by Michael “FOX” King, the video was directed by Łukasz Zabłocki, and the cover photos of the single were taken by Łukasz Ziętek.

The Change Serviceplan agency is responsible for the creative concept and implementation of the project. Buzz in the media and on social media, as well as cooperation with numerous influencers and artists from the music industry was handled by the Labcon agency. 

Value Media was responsible for the planning and media buying; SalesTube received a grant for paid campaigns in SEM and social media and co-operated with the partners of the SalesTube Affiliate Network while Media Republic dealt with the ALT Media strategy.

It has already been quite quiet for some time now. Let’s get loud!

UnMute’s video clip is available on YouTube https://youtu.be/9UGugx5emUs and the official website of the project is ​​https://www.unmute.pl/

The campaign hashtags are #glosniejnizdecybele and #unmute

Renovation of the Children’s Health Centre

11 October 2021

We cannot help everyone, but we want to help those who need our support most, children. Group One co-finances the renovation of the registration hall of 30 highly specialised clinics at the Children’s Memorial Health Institute, in Warsaw. The pro bono project was prepared by the Kuryłowicz & Associates Studio.

The initiator and founder of the renovation is the violinist Patrycja Piekutowska, who, as part of the activities supporting the Children’s Memorial Health Institute, also organises charity concerts “Great Artists – Little Patients” supported by Group One.