Our decarbonization targets accepted by the Science Based Targets initiative
23 October 2024Poland’s independent marketing and technology group, Group One, became the first company in the media sector in Poland to undergo a scientific verification of its decarbonization goals and received approval for its mid-term climate targets from the international Science Based Targets initiative (SBTi).
The certificate obtained by Group One confirms that the company’s sustainability goals are aligned with the provisions of the Paris Agreement, adopted in 2015 during the 21st UN Climate Change Conference. The agreement was signed by 189 out of 197 countries, including Poland and all European Union member states, committing to limit global temperature increases to well below 2°C, with a target of 1.5°C. To achieve this, greenhouse gas emissions must be reduced by half by 2030 and reach net-zero by 2050.
In the targets accepted by SBTi, Group One has committed to:
- Reducing its greenhouse gas emissions footprint by 50% by 2030 in Scope 1 and Scope 2, compared to the baseline year of 2022.
- Reducing Scope 3 greenhouse gas emissions by 55% per every 1 million PLN of revenue by 2030, compared to the baseline year of 2022.
- Achieving a 100% share of renewable energy in electricity by 2025 and maintaining this level through 2030.
Group One is currently the only company in Poland’s marketing communications industry that has completed the five-step validation process and received approval for its mid-term climate targets from SBTi. Most companies with targets approved by SBTi represent the most carbon-intensive sectors of the economy, such as energy, technology, and apparel manufacturing.